Knightscope Equity Crowdfunding Campaign

Overview

Knightscope develops fully autonomous security robots designed to protect public and private spaces. To support their multi-phase equity crowdfunding campaign ahead of a successful NASDAQ listing, they needed a campaign presence that inspired trust, urgency, and action.

I collaborated with the campaign strategist and copywriter to design ads and page graphics that clearly communicated traction and potential—helping drive over $34M in investment from more than 15,000 investors.

Role

I led the design of all visual assets for the campaign, including:

• Static and motion ads for social media
• A mobile-optimized campaign page featuring clear storytelling and visuals
• A/B tested various CTAs across ads

My goal was to create a unified visual experience that drove attention, trust, and conversion.

Challenge

• Compete in an oversaturated crowdfunding market
• Address public skepticism around robotics and security tech
• Reposition Knightscope from “emerging concept” to “proven, deployed solution”
• Build investor confidence quickly and effectively across digital channels

Solution

I led the design of conversion-optimized assets built for both mobile and desktop, using real deployment visuals, stat-forward messaging, and clean, high-trust layouts. Every asset was developed to balance visual impact with clear communication—ensuring investors understood the momentum behind the product and the opportunity ahead.

The campaign’s unified creative helped make it one of StartEngine’s top performers, raising $34M+ and paving the way for a successful public launch.