Honeybee Burger Equity Crowdfunding Campaign

Overview

Honeybee Burger is a plant-based fast food brand with a mission to bring sustainable eating to the mainstream. To fuel their equity crowdfunding campaign on StartEngine, they needed design that felt as craveable as the food—while still inspiring investor confidence. I collaborated closely with the campaign strategist and page copywriter to align messaging and visuals across the entire investor journey.

Role

I led the design of all visual assets for the campaign, including:

• Static and motion ads for social media

• A mobile-optimized campaign page featuring clear storytelling and visuals

• A custom-designed billboard that was so effective it led to a second installation

My goal was to create a unified visual experience that drove attention, trust, and conversion.

Challenge

Inspire confidence in Honeybee’s business growth while retaining its bold, upbeat brand.
What I was up against:

• A saturated plant-based food market

• Investor skepticism around fast food startups

• The need to prove traction and momentum—not just mission

• A noisy social media landscape with shrinking attention spans

Solution

I designed with both clarity and charisma. Business stats became visual proof points. Bold typography and vibrant colors helped grab attention while keeping the tone trustworthy. A cohesive visual identity across ads, the campaign page, and billboards made the investment experience feel polished and persuasive from start to finish.